HARRY ADDLE
GAME DESIGNER
SHORT SUMMARY
I am a producer at Electronic Arts (EA), one of the leading global interactive entertainment companies. I have a degree in Games Art from Norwich University of the Arts, where I developed my passion and skills for creating immersive and engaging game experiences.
As a producer, I design, oversee, and implement systems, assets, and documentation of Actionshot, Kit & Stadium content for various EA football games, such as FC Online, EA FC 24, and FC Mobile. I use Autodesk Maya, Unreal Engine, and Photoshop to create and edit high-quality 2D and 3D assets that capture the realism and excitement of the sport. I also mentor and support a team of remote photo editors within the EA WWE community, ensuring that they deliver quality assets and adhere to the specifications and standards. I enjoy collaborating with team members from different countries and backgrounds, and I am always eager to learn new techniques and tools to improve my workflow and output. I am motivated by the challenge and opportunity to create visually compelling assets that attract and retain millions of players and fans around the world.

WORK EXPERIENCE
Electronic Arts : EA Sports May 2022 – Present
Live Content Producer (Actionshot Asset Owner)
Köln,Germany
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Designed, oversaw, and implemented assets, systems, and documentation for Action Shot, Kit, and Stadium content across various platforms (FC Online, FIFA 23, EA FC 24 & FC Mobile).
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Demonstrated proficiency in elevating visual content, fostering positive audience interaction, and driving increased revenue.
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Mentored and led a team of 5+ Remote Photo Editors within the EA data editing community, enhancing team cohesion and productivity.
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Ensured compliance and upheld high-quality standards by rigorously checking edited photos, guaranteeing top-notch content delivery for over 50 Live Campaigns and an extensive library of 5000+ game and image assets.
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Developed and maintained comprehensive production documentation, incorporating roadmaps, progress reports, and production pipelines.
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Proactively removed blockers, mitigated risks, and facilitated seamless communication of the team's goals, blockers, and achievements to the project team and relevant stakeholders.
Electronic Arts : EA Sports January 2021 – May 2022
Photo Editor (Fifa Mobile)
Remote, UK
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Sourced and edited real-world football images for FIFA Ultimate Team & FIFA Mobile, skillfully removing backgrounds to craft in-game photo assets of exceptional quality.
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Established successful partnerships and collaborated seamlessly with team members from diverse locations, including Canada, Korea, and the UK, fostering a globally integrated workflow.
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Created Photoshop Brushes & Actions to improve workflow & enhance the production of assets.
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Experimented with AI Generative Fill functionalities, showcasing proficiency in advanced image editing tools.
Banished From Beyond September 2017 – September 2020
Gameplay & Level Designer (Team of 2)
A Gothic 3rd Person stealth game designed by myself & Lewis Fox. This project was built from the ground up In UE4 and features in-depth stealth mechanics and complex level design.
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Developed and crafted an in depth per bone stealth system that determines the players visibility within the world and interacts with a smart AI capable of detecting the player through sight , smell and Sound using Unreal engines EQS and blackboard functions.
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Shaped from scratch high quality 3D assets, textures and models for use within the game world.
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Created a complex locomotion system for player movement using IK and motion capture data.
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Built 5+ functioning playable levels using gothic themes and architecture with one level being inspired directly from the layout of the Norwich Cathedral.
EDUCATION
Norwich University of The Arts September 2017 – September 2020
Bachelor of Arts, Games Design
Norwich, UK
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Graduated - 2:1 - Developed multiple Game Projects focusing on Level Design & Gameplay Design.
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Wrote a dissertation on Flow theory and how players interact with game worlds.
City College Norwich September 2012 – September 2016
Foundation Art Diploma + Graphic Design Diploma
Norwich, UK
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Graduated - Distinction x2 - Created concept art and UI/UX design for games.
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Attended and curated Art exhibitions developing traditional and digital art skills.
SKILLS
Engines: Unreal Engine ; Hammer ; Unity
3D Tools: Maya ; Zbrush ; Blender ; Substance Painter ; Houdini
2D Tools: Photoshop / Illustrator ; Traditional Drawing Techniques
Audio/ Video Design: Fl Studio ; Sony Vegas ; Adobe Premiere Pro
Documentation: Jaas ; Jira ; Confluence ; Microsoft Suite
Personal traits: Leadership and Intuition ; Innovative style in game design ; Ability to work flexibly within large design teams ; Demonstrated ability in conceiving fresh ideas and game features ; Computer Hardware expertise
INTERESTS
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Favorite Games: Gears of War 1-3 ; Tenchu Z ; World Of Warcraft ; Escape from Tarkov ; The Witcher Series
Interests: Gaming ; Football (Norwich Fan) ; Music Production ; Live Streaming ; Fishing
LET'S PLAY!
FEEL FREE TO CONTACT ME FOR FUTURE WORK AND PARTNERSHIPS